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Title : Entry Level Paralegal

Location : Tennessee - Knoxville
Refer to Job # TPTX812917

Entry Level Paralegal Responsibilities: Optimizing copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success. Managing and updating relevant directory listings. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Managing and updating web page content for all web assets in our network. Regular website maintenance of all web assets in network. Building marketing landing page/microsites (with dev support as needed). Qualifications: must have 5+ years SEO experience. 5+ years SEM experience managing PPC campaigns across Google, Yahoo and Bing. Experience in WordPress. Experience with web form to CRM integrations. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends). Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with A/B and multivariate experiments. knowledge of HTML, CSS, and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM. BS/MS degree in a quantitative, test-driven field.

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